Looks like they want to make their interface look more like Youtube‘s. They probably have a way to readily monetize the system, perhaps with more than just Google ads, and want to get the jump on Youtube. If I were Youtube, I’d be listening and start rolling out anything new now. If Google Videos gives me the ability to, say, buy all my videos and any other I like , on DVD with a nice image etched (of my own design) on the front for $7.99, then maybe I’ll just move them over there to get the DVD and forget to move back.
Why hasn’t Youtube done anything like that yet, anyway? Just like Flickr for pictures, they should and can easily offer some sort of added-value features that people will pay for. Maybe it’s a matter of finding a provider who can supply the anticipated demand from all those millions (zillions?) of users. In any case, Youtube has got to get movin’ on this.